Marko Benis

• Strategic Design for Maximum Reach

Billboards

Banners

Roll Ups

Structured layouts and data-driven typography for high conversion and audience retention.

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Large format design requires a clear and effective style, with special attention to readability and visibility from different distances. Regardless of whether it is roadside billboards, mega-banners on building facades, roll-up banners, marketing displays for retail spaces or city light ads in urban areas, it is crucial to correctly balance the size of text, images and compositions to ensure maximum visibility and visual impact.

All design elements such as texts, colors, contrasts and layout of information etc. must be carefully selected and placed so that passers-by and onlookers can quickly and easily spot key messages, even in motion. The text must be large enough to remain legible from a greater distance, while the visual elements should attract attention and clearly communicate the message of the brand or event.

Apart from the creative approach, I pay special attention to the technical preparation, because the quality of printing in large formats depends on the professional preparation of the file. It is important to take care of the appropriate resolution, dimensions, safe zones, tolerances and printing standards, so that the final product is flawlessly executed without loss of quality or unforeseen printing errors.

Properly designed large format design attracts attention and conveys the message effectively, leaving a strong impression that contributes to brand recognition and campaign success.

What I need from you?

Dimensions (height x width) or dieline for some irregular formats in vector file (ai, eps, pdf)

The logo of your brand or company (ai, eps, or pdf) / vector file

Text you want to put on the design (titles, subtitles, event/product/service/contact details)

Key messages: (what should be highlighted - event, service, product, vision)

Images/product model (if any)

Examples of designs you like so I know what type of style you prefer, brand guideline